Design thinking is a process for which we seek to understand the user, redefine problems to identify strategies and solutions for an overall better user experience.
Prototyping is a process where a design idea is taken from a simple paper sketch to digital. Prototypes allow the designer to refine the design to release the right products.
A/B testing is a process for which two variants of the same design are shown to different website visitors to compare which drives more conversions.
When thought out correctly a web site can be the greatest tool in your advertising/marketing arsenal as the possibilities of reaching new customers is virtually unlimited. By creating a well built web site which adheres to industry standards as well as following best practices when talking about performance, optimization, SEO, and most importantly user experience.
Responsive design is a web design philosophy that focuses on creating sites that give users an enhanced viewing experience. This includes features such as effortless navigation and reading, and a minimum of browser resizing, scrolling and panning. All of this takes place across a range of different devices, from desktops to tabets and of course smartphones (Corvette sample mockup).